Stylish Glimmers of Hope: Wearable Art and Beauty Found Inside Augustina’s Designer Boutique in Carmel


store front jimmy chooA Jimmy Choo Shoe Display inside the storefront of Augustina’s Designer Boutique

WORDS: Ana L. Roman                                       PHOTOS: Provided by Augustina’s Designer Boutique

Our world is on fire right now. There’s a seething, ominous, and frightful sight on our horizon and we pray that it may pass soon. As a fashion director I feel a massive twinge of embarrassment that comes from making phone calls that demand answers to style questions. However, there’s a glimmer of hope I find in these exchanges. With every phone call and deadline I make there’s a voice at the other end of the line that’s relieved, cheerful, eager, and hopeful. Maybe it’s the welcome distraction from the environmental hardship that befalls us. The spirit of our community is strong, and with that so is art, beauty and style. Speaking to the owner of Augustina’s I realized something vital; that no matter how sad and despairing these times are, it is within imagination, innovation, and art that we can truly find peace and calm.

jimmy chooJimmy Choo

With that notion in mind, I’ve decided to highlight the contagious spirit, strength, and positive acumen that Tracy Delaney Odle, owner of Augustina Leathers and the new Augustina’s Designer Boutique, transmits to everyone that comes her way. Tracy and her staff have an uncanny way of making everyone feel stylish, beautiful, and welcome.

giambatista valli 1Giambattista Valli

As a staple of the fashion scene in Carmel, CA for nearly thirty years, its important to note that Augustina’s is the ultimate leather, evening-wear, and contemporary style mainstay on the central coast. And now with Augustina’s new designer boutique overtaking the scene, I truly can’t wait to see all the fresh-off-the-runway looks and styles in motion. Our world may be up in flames-if only for a short time-but we’ll always have love, life, wine, and god-willing, style!

giambatista valliGiambattista Valli

So without further ado, we’ll let Tracy add her words and world of sparkle.

What inspired you to get into fashion and style?

 I grew up in the fashion industry. My mother was a designer on 7th Avenue and my father ran fashion houses in New York.

Lela Rose Fashion Show, Ready To Wear Collection Fall Winter 2016 in New YorkLela Rose

How did you discover Carmel?
I discovered Carmel as a child. My parents had a home here. They shared a love of golf and the ocean. They also owned stores here in the 80’s and 90’s. My sister Jamie had stores here in the 90’s too!
michael korsMichael Kors
What motivated you to open up Augustina’s new designer boutique?
After 28 years of Augustina’s being in Carmel my clientele asked for something new and exciting. Clients wanted to find designer fashion in Carmel. We also found that our clients didn’t want to travel to the city for a great pair of Jimmy Choo shoes or a stunning gown from Oscar de la Renta.
Basically there was a call for a more one-on-one customized experience. I found that there was a demand for more of my fashion expertise in order to help clients find that special one of a kind piece. As a result, our clients love that we will close the store and have private appointments where we do custom sizes and colors-for their eyes only!
michael kors 1Michael Kors
 Who are some of your favorite designers that you carry? Why?

My favorite designers are the designers I carry! At Augustina’s new store;  Jimmy Choo, Roberto Cavallai, Le Petite Robe Dresses, Nancy Gonzalez Bags, MaxMara Cashmere Coats and of course Micheal Kors. Note that every season we add few more designers exclusively to our collections!

oscar de la rentaOscar de la Renta

What are some of the timeless fashion and style tips you have lived by?

Always have a few new dress outfits in your closet, that way you are prepared to look stunning at the last minute when someone invites you on the fly to their party somewhere.
oscar de la renta 1Oscar de la Renta

Where’s your favorite place to go after a hard-day’s work in Carmel?

My favorite place to go after a exciting day at Augustina is Bernardus in Carmel Valley! It’s fun, fabulous and stunning.
oscar de la renta 2Oscar de la Renta
 What’s the one piece of advice you can give to a lady who’s in a style rut?
Go shopping and come to our new boutique and play!
roberto cavalliRoberto Cavalli
roberto cavalli 1Roberto Cavalli
la petite robeLa Petite Robe

la petite robe di chiara boni dress

La Petite Robe di Chiara Boni Dress












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