Words: Ana L. Roman
Photos: Manny Espinoza
Last Friday I hopped into an Uber towards the Thwack Factory in Seaside to learn about Tansamai. The space, impressively transformed into a British Tea Room courtesy of Eddison and Melrose, was rife with possibility and excitement.
As I sat down on furniture borrowed from the Veterans Transition Center and ogled the floral arrangements by Tope’s Garden Center, I began to wonder; who are all these amazing people gathered in one place and what are we about to see?
Decor and stylish folks aside, I was here to discover a new language of fashion and style. Aptly titled “Preface” this capsule collection showcased the definitive inner workings of Tansamai Creative Director, Maddox Haberdasher and Founder, Scott Sutton. Their mission is to bring affordable and heightened bespoke style, plus elegance personified to our shores. And that, they did.
Tansamai’s hosting and presentation was peppered with Thank You’s, story-telling vignettes, and the dancing of Dance Kids of Monterey County prima-ballerina in the making, Alexa Julian. To kick off the show, Alex Cortez, a highly intelligent and adorable Pacific Grove student modeled an eye-catching tailored vest (one which I so highly covet for my own pieces!)
Equally impressive and astonishing were menswear long tunic-style dresses modeled and tango’ed in front of a spellbound audience. Too boot, a nod to athletic lifestyles and bicycling accompanied by the nimble and fast fingers of pianist, Richard Carr.
What’s so keenly creative and refreshing about the collection was that it hit a sincere, yet bespoke way of showcasing the pieces. Personalized with story-telling and life experience, Haberdasher and Sutton successfully showcased fashion as style, and style as unforgettable benchmarks that weave in and our of our lives.
It pulled at every one of my heart-strings, as well as brought real-life situations to the surface. But real life is what Haberdasher and Sutton strive to translate in all of Tansamai’s endeavors. When people see the word “bespoke” and “customized” they may get a little intimidated and think “expensive” or “inaccessible.”
But what Sutton and Haberdasher does so well is to take out the intimidation factor and replace it with helpful service, comfort, and a renewed sense of style. All in all, a deep hefty congratulations to Tansamai, their hard work and dedication, and here here to championing the world of personalized and customized style!